Small business branding and marketing services.

There is no doubt about it, opportunity knocks for small business. The 'information age' and social media (the 'referral age') has opened up a whole new world of possibilities to small businesses, consultants and entrepreneurs.

Unfortunately for all of the "opportunity" success is often an unrealised dream. Local store holders and consultants are competing with cheap internet offers while those selling and promoting online are competing with each other to be noticed.

To add further confusion into the elusive profits of the 'referral' age we get pulled in one mutiiple directions by  gurus and technology trends.

Eight years ago it was follow your passion to a niche of gold online. Then it was use YouTube to smash your competition, then blog your way to a fortune, then harness the globe to fuel your membership website empire with a side-kick of advertising and affilliate dollars. Now it is facebook and twitter or fall off the twig, get linked in, and don't miss the next big market Amazon Kindle or iphone apps.

Lets put aside the marketing hype which distracts us and focus on understanding and implementing only what we need to succeed.

As business owners once past the initial exhilaration of starting a business we need to reduce the unbillable hours in sweat equity and resolve the challenges presented by market forces, service delivery, unseen expenses and staff management.

We need the right systems, tools, people, marketing and product or service for the market at the right time to succeed. We need to keep it simple and effective.

Here is suite of services and practical tools to help you.

click the steps below for more details

THINK TANK / REPORT
DURATION : 2 HOUR SESSIONS

  • One off

  • 3 pack

  • 6 pack

If you are grappling with issues relating to your small business positioning, marketing or systems. Meet with us to discuss your status, aspirations, problems and potential in a high paced 2 hour thought exchange. This can be conducted 'face to face' via Skype or in your office.
We follow up with a 10 page report and suggestions to assist you with your next steps.

MENTORING/HELPING/GUIDING DURATION : 2 HOUR SESSIONS

  • Weekly

  • Fortnightly

  • Monthly

The market is flooded with consultants and business gurus sharing "how to do it" but few of them actually doing it themselves.

In fact many business coaches and advisers forget that every business is completely unique. And that is how it needs to be.

It is not simply a matter of ironing out lead generation - sales - delivery - referrals - ongoing relationship - repeat business cycles and aligning ones mindset – it is a matter of addressing your positioning as a business.

This is where our professional consulting, branding and business communication experience combine with our 13 years of running a successful small business to help you.

WORKSHOP/PRESENTATION
DURATION : 3 WEEKS

Starting with a workshop we,

CHECK IN on your basic strategic positioning.Your existing vision, mission and values, promises and anything else you may have in place to identify potential change points.

EXPLORE your ideal customer and discuss the other businesses or organisations servicing them. 

INVESTIGATE your market burgeoning market forces, opportunities.

DISCUSS the biggest problems your ideal customers are facing right now and how you can address them

ASSESS your value chain and map feedback from your clients to the chain so that any areas for correction can be identified.

ASSESS your existing services and customers what they cost to catch and what they return to your business.

REPORT back to you in document form on these outcomes and develop a simple strategic outline and tactical plan to help you improve your business.

WORKSHOP/RECOMMENDATION
DURATION : 2 HOURS

In a one on one session we

LISTEN to your issues with marketing systems, strategy and service delivery. 

RECOMMEND systems, tools and education to help you to make better profit in less time without confusion.

These tools and systems may include:

  • email marketing
  • website
  • blog
  • surveys
  • managment resources
  • decison making tools
  • planning tools

 

 

 

 

BRANDING GUIDE and COACHING
DURATION : IMMEDIATE ACCESS

We teach you how to;

POSITION your business and create a tactical plan to develop a professional image including your logo, colour palettes, tagline, imagery style, and key statements.

AUDIT your current communication items and assess their viability and effectiveness

DEFINE your essential communication objectives and outcomes

PLAN your essential communication items

BUDGET development and production costs

SET a timeline with milestones and deadlines to ensure that the job gets done and,

SOURCE and BRIEF designers and web developers suited to small business

OR WE CAN QUOTE ON A FULL DONE-FOR-YOU SERVICE WITH BLINK

EXPERT POSITIONING COURSE
DURATION : IMMEDIATE ACCESS

 

POSITIONING yourself as an "expert"  is the most vital component of small practice. Without out the status you will find the competition harsh and the ability to charge for profit a challenge.

SOCIAL MEDIA
DURATION : ONGOING

DESIGN / COPY / WEBSITES
DURATION : ONGOING

To monitor the performance of the various communication items in the market place we offer

feedback questionnaires

newsletter open statistics

website analysis

recommendation reports

TO KEEP YOUR BRAND ALIVE and kicking we offer full design and copywriting packages.

Printed newsletters

Online newsletters

Website page updates

Email sequences and auto responders

Search engine optimisation

Press advertising