Brand design and development services.

To achieve your business objectives and position your offer or business as "the only solution", a holistic approach is in order.

Branding is not just a logo and a few coordinated colours and some design.
It is a blend of strategy, fact finding, creativity and productivity. This is how we do it.

click the steps below for more details

THINK TANK / REPORT
DURATION : 2 HOURS

Meet with us to discuss your current status, aspirations, problems and potential in a high paced 2 hour thought exchange. This can be conducted 'face to face' via Skype or in your office.
We follow up with a 10 page report and suggestions to assist you.

WORKSHOP/BRIEFING/REPORT DURATION : 2 WEEKS

Starting with a workshop we,

CHECK IN on your basic strategic positioning.Your existing vision, mission and values, promises and anything else you may have in place to identify potential change points.

EXPLORE your ideal customer and discuss the other businesses or organisations servicing them. 

INVESTIGATE gathering places and discussions taking place by your customers in social media

DISCUSS the biggest problems your ideal customers are trying to fix

INTEGRATE feedback from those on your front line, so you can gain further insight into your staff and client's problems, frustrations and viewpoint.

REPORT back to you in document form on these outcomes and develop perameters for creative development.

WORKSHOP/PRESENTATION
DURATION : 1 WEEK

Starting with a workshop we,

PROFILE your ideal customer/s in a detailed visual presentation so that we can go deeper and answer their call on an emotional and practical level.

CREATE a visual/verbal profile of your ideal customer/delivered after the session


CREATIVE DEV / PRESENTATION
DURATION : 2 WEEKS

In our studio we,

TRANSLATE your strategy and our findings into a words and images that connect with your ideal client on all levels

STRESS TEST your brand personality by applying it to mock stationery, brochure cover, and a web banner or building signage

DELIVER a valuable brand presentation

ENABLE you to touch feel and experience the personality of your business and gain valuable sign–off and buy–in with key decision makers.

BRAND TOOLBOX
DURATION : 2 WEEKS

In our studio we

PACKAGE your brand personality introduction, logo, colour palettes, tagline, imagery style, key statements, and example application.

DELIVER a pdf presenation "Brand Toolbox" of the packaged elements so that you can introduce your brand elements and personality to your staff and suppliers.

AUDIT your current communication items and assess their viability and effectiveness

DEFINE your essential communication objectives and outcomes

PLAN your essential communication items

BUDGET development and production costs

SET a timeline with milestones and deadlines to ensure that the job gets done

Some of our clients do this internally while others require support with this. However if it is not in place your delivery may be compromised.

DESIGN / COPY /WEBSITES
DURATION : VARIES

Our work comes in all shapes and sizes. From billboards to websites to business cards. Individually each item delivers a message; collectively they tell what your business 'stands for' – to customers and staff.

ROLLOUT of key communication pieces. Expertly, conceptualised, designed and written, so that each time your customer comes in touch with your business or service they will experience your unique value. These may include

Logo design

Signage

Banners

Folders

Business cards

Letterheads

Website

Powerpoint templates

Vehicle livery

Brand guidelines

Brochures + flyers

WEBSITE DESIGN AND ONLINE SERVICES

Our websites are built to deliver the best customer attraction and response rates.

We make recommendations and deliver optimisation, opt–in and conversion strategy to enhance your websites performance.

Website audits

Website plans

Website design

Website copywriting

Website development

Website content management system

Website maintenance + updates

Keyword analysis

MEASURING TOOLS/REPORTS
DURATION : ONGOING

To monitor the performance of the various communication items in the market place we offer

feedback questionnaires

newsletter open statistics

website analysis

recommendation reports

DESIGN / COPY / WEBSITES
DURATION : ONGOING

TO KEEP YOUR BRAND ALIVE and kicking we offer full design and copywriting packages.

Printed newsletters

Online newsletters

Website page updates

Email sequences and auto responders

Search engine optimisation

Annual reports +
shareholder communication

Invitations and event design

Press advertising

Billboard advertising